Episode 81 General

Why Most Companies Can’t Afford Cybersecurity | Gaurav Keerthi

Gaurav Keerthi | July 21, 2026 | 46:50

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Why Most Companies Can’t Afford Cybersecurity | Gaurav Keerthi

Most companies do not have a cyber team, an enterprise budget, or time to assemble a stack of specialized security products. They still face the same internet, the same attackers, and the same supply-chain exposure as everybody else.

Gaurav Keerthi, CEO of StrongKeep, argues that cybersecurity has become a luxury product. He joins Joe Patti and Adam Roth to explain why the enterprise-first model leaves organizations without dedicated security teams exposed, why questionnaires do not solve the underlying problem, and what a usable baseline of protection could look like.

The conversation gets practical. It covers the limits of double-hatting IT staff with security responsibility, why a smaller supplier can become an enterprise’s real point of exposure, and why doing something proportionate beats waiting for a perfect plan that never arrives.

Resources mentioned:

Topics Discussed

  • Why cybersecurity has become too expensive and complex for many organizations
  • The supply-chain consequences of companies without dedicated security staff
  • Why double-hatting IT and security creates impossible trade-offs
  • The difference between bespoke enterprise security and a usable baseline
  • Cybersecurity’s “IKEA problem”: simpler, bundled security that ordinary companies can use
  • The four basic ways a computer can be compromised
  • Why regulation and customer pressure may move security expectations down the supply chain
  • How companies can start with proportionate protection instead of doing nothing
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