Ep. 52: How Do You Sell Really Expensive Security Software?

Selling six-figure security solutions isn’t about flashy demos or steak dinners—it’s about trust, relationships, and delivering real value. In this episode of the Security Cocktail Hour, we go inside the world of cybersecurity sales with Trevor Marcotte, founder of TnK Tech and a longtime industry insider.

Trevor reveals how deals actually get done in the high-stakes world of cybersecurity—from building trust with IT buyers and CISOs to navigating complex vendor relationships and solving real problems for clients. Alongside co-hosts Joe Patti and Adam Roth, Trevor shares why people matter more than products, and how trust beats tools every time.

Agentic AI is changing the game—but is it a security nightmare in the making? In this episode of the Security Cocktail Hour, co-hosts Joe Patti and Adam Roth sit down with Kevin O’Connor to dive into one of the hottest (and most misunderstood) topics in cybersecurity: Agentic AI Security.